About us

Local, honest, and led by the data

Seminole Water Co, Inc. is a locally owned in-home water filtration company serving Seminole and all of Pinellas County. We built this business around one idea: you deserve to know what's in your water before anyone sells you anything.

In my own words

Why I started Seminole Water Co

I moved to Pinellas County from Virginia, and the first thing I noticed was the water. It tasted bad, and it dried out my skin and hair. So I did what anyone would do. I went looking for a fix.

Every company I found offered a free water test. The more I dug, through independent sources and homeowners who'd already been through it, the clearer it got: a real water test means sending a sample to a laboratory, and that costs money. Not one of these companies was actually paying a lab. The "free test" wasn't a test at all. It was a sales call with a prop.

I couldn't find one company in this county that would just tell me what was in my water without trying to sell me something in the same breath. So I built one. I spent years in commercial construction, and that job teaches you one thing above all: you don't build on a foundation you haven't checked. In this business, that means a certified lab report, not a gimmick.

Locally owned Construction background Pinellas County
Nate Rush, President and Founder of Seminole Water Co
Nate Rush
President & Founder
"I'm new here, and you don't know me yet. So I don't ask you to take my word. I send your water to an accredited lab that's never heard of me and doesn't care what I sell. Sometimes it says you don't need me at all."
What we stand for

How we do business

A few principles we don't bend on.

Data over drama

We never use fear-based demos. Every recommendation we make is grounded in certified laboratory results, your actual numbers.

Honest recommendations

The right system is whatever your water calls for, and if it calls for nothing, we'll tell you that too. No upsells for their own sake.

Done right, locally

We live and work here. Installs are handled by licensed plumbers, and we stand behind the systems we put in Pinellas County homes.

Who you're dealing with

Three hands touch your water. Here they all are.

No call center, no rotating crew of strangers. You should know exactly who's involved before anyone knocks on your door.

Nate Rush, owner of Seminole Water Co

Nate Rush

Owner · Testing & results

I take your call, collect the sample, walk you through the report, and follow up after. If something goes sideways, you're calling me, not a queue.

A licensed plumber in a Seminole Water Co shirt beside a newly installed water softener and brine tank

Local licensed plumbers

Licensed & insured · Installs

I work with a network of licensed plumbers right here in the area. Install day is handled by a licensed, insured pro, not me with a wrench, and not a crew shipped in from out of county.

A technician running water samples on bench instruments in a testing laboratory

NTL Labs

Independent lab · Michigan

National Testing Laboratories, out of Michigan, is who actually analyzes your water and issues the certified report. They're 1,200 miles away, they've never heard of me, and they don't care what I sell. That's the entire point. You can look them up yourself.

Let's talk water

Work with a company that tells you the truth

Start with a certified test, get honest answers, and decide for yourself. We're glad to help your household drink and live better.

Request a Water Test